When it comes to building a witness protection scheme merely building the framework, does not ensure people will come as this story from KTTN in Missouri illustrates. Despite the state government setting aside a fund of 2 million us dollars, little of the money has been used. Of the state’s more than 600 law enforcement agencies, 13 have signed up to participate, and of those signed up, only four have actually used it. This article examines the fact that no matter how good you think your product is if no one buys it it is worth less.